Focus on Relationship Marketing

Apple and Starbucks build relationships with their customers. There are many other companies who build these relationships, to the great success of the brand and the company.  They make the relationship the priority and thus the consumers share the site and product with multiple other people.  It builds and builds as more people build that relationship.
You want that for your company especially right now.  So the sooner you get started, the better it will be for your business.

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You must focus on marketing to generate the leads.

But don’t make the mistake that I’ve helped so many business owners dig themselves out of. They get so good at marketing and sales that their company implodes because they can’t take care of all the customers they worked so hard to win over in the first place.

A business has fallen into this trap if it:

  • Is hyper-focused on new marketing and lead generation campaigns, even though current clients haven’t received products or services.
  • Customers are complaining because of technical challenges, lack of communication on how to get or use the product.

Wow Customers and Build Relationships

Melanie is a fan of Starbucks.  You have to love how they write your name on the side of your glass and make it feel like it’s just for you.  They call your name and you feel cared for, because they build a relationship with you.
Today she has a great article today to explain in detail what Starbucks does that makes it great and what you can do to add that pizzazz to your business

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Starbucks understands that the cost to acquire a new customer is much greater than the investment in keeping the ones they have happy.

“Acquiring new customers can cost five times more than satisfying and retaining current customers.”

So why then, do a majority of internet based companies focus primarily on marketing at the expense of taking care of the clients they have?

Because when it comes to cash flow and growth, most of us mistakenly are advised to focus on generating more sales. Now, if you are a brand new company, this is true.